Is Your Brand’s Social Media Stale? | SUCCESS

Social media’s a lot of fun (celebrity tweets, Candy Crush or cat pictures—pick your own vice; I’ll take cat pics). But it’s not all fun and games. It’s a nifty marketing tool, too. But be that as it may, a brand’s pure existence on social media won’t drive the organic traffic mandatory for a strong web presence (and reaching level 600 on Candy Crush is virtually worthless in this pursuit). – Beyond the basics, here are 5 advanced tips to refresh your social game