The Importance of Consistent Branding Across All Digital Platforms

"Your brand should look as familiar as a friend across every platform – that’s how you build lasting connections." — Wilson Alvarez Maintaining a consistent brand across all platforms is critical in today’s digital world. It’s not just about having the same logo or...

Creating Goals for the Seasons

The Annual Staples National Small Business Survey revealed that out of 300 business owners more than 80% don’t keep track of their business goals. This comes to the surprise of many business owners and employees. Creating a clear vision of the direction your business...

Business Discovery

Did you know your competitors are constantly trying to find the weaknesses in your business to improve their own company? They use this technique to learn from your mistakes and build a greater strategy for their business. If you have never heard of this, it actually...

Business and Technology Coaching

Get ready to take your business to new heights and go beyond your business goals as we coach you to success! We provide business coaching that helps you visualize your business goals and implement a strategy that guides you to success. Technology plays a key role in...

Creating Your Own Competition: The Power of Co-opetition in Digital Marketing

Creating Your Own Competition: The Power of Co-opetition in Digital Marketing In the ever-evolving landscape of social media and digital marketing, a new strategy is emerging that challenges traditional notions of competition. Instead of fearing the competition, what...

WRITING ABOUT YOUR PASSION

One of the most common mistakes professionals make is lack of passion in their field. This usually is obvious when the professional has to create blogs for their business. Counselors, universities and colleges around the country encourage students to focus on their...

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Facebook Facts

Al Pacino was thefirst "face" on Facebook. Remember that sad-looking blue guy on Facebook’s homepage who used to stare you down every time you went to log in? Theydid away with him in 2007, so if you were late to the social networking party, then you probably have...

Seth’s Blog: The pillars of social media site success

http://sethgodin.typepad.com/seths_blog/2009/03/the-pillars-... Seth's Blog: The pillars of social media site successWhy people choose to visit online social sites: Who likes me? Is everything okay? How can I become more popular? What's new? I'm bored, let's make some...

Building Your Influence – CBS News

http://www.cbsnews.com/8301-505125_162-51068755/building-you... Building Your Influence - CBS News "Lean and mean" is a popular catchphrase used when describing today's organizational structures. In an effort to become more efficient and drive down costs, many...

Seth’s Blog: Ode: How to tell a great story

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_t... Seth's Blog: Ode: How to tell a great storyChris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A...