The Importance of Consistent Branding Across All Digital Platforms

"Your brand should look as familiar as a friend across every platform – that’s how you build lasting connections." — Wilson Alvarez Maintaining a consistent brand across all platforms is critical in today’s digital world. It’s not just about having the same logo or...

Creating Goals for the Seasons

The Annual Staples National Small Business Survey revealed that out of 300 business owners more than 80% don’t keep track of their business goals. This comes to the surprise of many business owners and employees. Creating a clear vision of the direction your business...

Business Discovery

Did you know your competitors are constantly trying to find the weaknesses in your business to improve their own company? They use this technique to learn from your mistakes and build a greater strategy for their business. If you have never heard of this, it actually...

Business and Technology Coaching

Get ready to take your business to new heights and go beyond your business goals as we coach you to success! We provide business coaching that helps you visualize your business goals and implement a strategy that guides you to success. Technology plays a key role in...

Creating Your Own Competition: The Power of Co-opetition in Digital Marketing

Creating Your Own Competition: The Power of Co-opetition in Digital Marketing In the ever-evolving landscape of social media and digital marketing, a new strategy is emerging that challenges traditional notions of competition. Instead of fearing the competition, what...

WRITING ABOUT YOUR PASSION

One of the most common mistakes professionals make is lack of passion in their field. This usually is obvious when the professional has to create blogs for their business. Counselors, universities and colleges around the country encourage students to focus on their...

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Top 5 Tips to Improving Your Business Language Skills

Recent research revealed that businesses that are capable of communicating in a precise and clear manner are more likely to reach increased levels of efficiency and profitability. Business competition has become cut-throat around the world. Business language skills...

Time Management: Getting Past Obstacles

These days, electronic devices have become our personal assistant when it comes to scheduling. Calendars, reminder apps and more now dictate our daily schedule and keep us on track. This is an excellent tool that is beneficial in a variety of ways. However, it’s the...

The Power of a Business Blog

Research has revealed that 81% of businesses blogs are essential for a successful business. If you don’t have a blog for your business you are missing out on a variety of benefits including broadening your audience, reaching millions of potential customers and more!...

Running on the Hamster Wheel

Running on the Hamster Wheel

If you have ever owned a hamster or seen one at a pet store you will remember them running on the hamster wheel. Actually, we can all learn something from these innocent little hamsters. When you think about it in business terms running on the wheel is actually...

Myths about Social Networking for Business

Myths about Social Networking for Business

Social networking is new for many companies. Most companies that have been in business for more than 50 years have done their networking through other means. In today’s world of social media, it seems that some business are feeling the heat for not joining the newest...

MEETING A PROSPECT

MEETING A PROSPECT

For many years, I feared meeting prospective clients, but I’ve developed some strategies along the way to make it easier for myself.  So, although you may feel nervous about networking, make an effort to approach business events with confidence and...

How to Prepare to be a Speaker at a Corporate Event

Speaking in front of a crowd of people is not always easy. Some people have the natural ability and confidence that others need to work to achieve. I have a speaking engagement every week at various venues. I generally speak to 20-100 people at each gathering....