The Importance of Consistent Branding Across All Digital Platforms

"Your brand should look as familiar as a friend across every platform – that’s how you build lasting connections." — Wilson Alvarez Maintaining a consistent brand across all platforms is critical in today’s digital world. It’s not just about having the same logo or...

Creating Goals for the Seasons

The Annual Staples National Small Business Survey revealed that out of 300 business owners more than 80% don’t keep track of their business goals. This comes to the surprise of many business owners and employees. Creating a clear vision of the direction your business...

Business Discovery

Did you know your competitors are constantly trying to find the weaknesses in your business to improve their own company? They use this technique to learn from your mistakes and build a greater strategy for their business. If you have never heard of this, it actually...

Business and Technology Coaching

Get ready to take your business to new heights and go beyond your business goals as we coach you to success! We provide business coaching that helps you visualize your business goals and implement a strategy that guides you to success. Technology plays a key role in...

Creating Your Own Competition: The Power of Co-opetition in Digital Marketing

Creating Your Own Competition: The Power of Co-opetition in Digital Marketing In the ever-evolving landscape of social media and digital marketing, a new strategy is emerging that challenges traditional notions of competition. Instead of fearing the competition, what...

WRITING ABOUT YOUR PASSION

One of the most common mistakes professionals make is lack of passion in their field. This usually is obvious when the professional has to create blogs for their business. Counselors, universities and colleges around the country encourage students to focus on their...

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Foursquare versus facebook places

Which do you prefer? Facebook Places and Foursquare are two very different check-in applications that can be used to grow your brick & mortar business. Personally, I would be careful about using either of these if you have a home business. I have an attorney...

Password Strategies

I forgot my password. Ever had that dilemma? Password, letmein, 12345678, and qwerty are some of the most popular passwords.  Of course for that reason, you should never use them.  I realize that it’s challenging to keep track of all of your passwords, (refer to my...

Backup Strategies – Mail your set

Wow! Look what I found! A vintage backup set! As I looked through my junk drawer, I stumbled upon this 100 MB zip disk. It's hard to imagine that all of my WordPerfect files, QuickBooks, Quicken & Lotus Organizer & 123 files all fit onto this disk back in...

3 Legged Stool Backup System

A Balanced Backup Solution  There are so many different variables for loss of data that a 3 legged stool backup strategy is what makes sense.  You could have a weather catastrophe, regardless if its flood, tornado, hurricane. There is also employee sabotage, theft,...

Why You Need Social Media, Even if Your Customers Don’t

http://blog.hubspot.com/blog/tabid/6307/bid/32532/Why-You-Ne... Why You Need Social Media, Even if Your Customers Don'tLearn why you need to incorporate social media into your marketing strategy, even if you think your customers aren't active social media users.