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Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy! That’s why...

Social media advertising provides marketers the opportunity to reach various audiences with services and products based on context -- whether that's a potential customer's age, occupation, past beh... Source: www.nanigans.com  

“How do I measure social media ROI?” According to recent industry reports, that is one of the top five social media marketing questions. Last year 88% of marketers raised this question, and only 37% said they were able to measure it. For big brands, a whopping 78% of...

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Source: www.entrepreneur.com  

Whether you are dreaming of having one million followers or fans, or you are experiencing trouble in articulating your goals, the importance of having a strategy in place for setting social media marketing campaign goals cannot be denied. With a solid strategy in...

Your social media presence is only as impactful as the content that media distributes. Source: www.entrepreneur.com  

It occurred to me this morning that I’ve been using social media for nearly over 14 years, and while I’ve been running a content marketing company in Canada Source: www.copywritercollective.com  

Since social media rewrote the book on marketing, the debate about what it actually delivers for business is hot. With budgets tight and resources stretched, business owners want to know: if I invest – what’s the ROI? Some might think this is a fair question. I think...

Ad spending on mobile devices will surpass what advertisers spend on the desktop Web late this year or early next year, according to two new reports. Source: www.forbes.com