by sm | Apr 15, 2015 | SM Platforms
The partnership helps to bridge the gap between television and second screen experiences with integration for real time engagement with social media audiences. Source: www.adweek.com
by sm | Apr 15, 2015 | Social Media
Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.The major benefactor of that spending? Facebook.Facebook alone will make $15.5 billion in ad revenue this year, about...
by sm | Apr 14, 2015 | SM Platforms
A report from Leadtail examines the Twitter accounts of enterprise innovation leaders, their influence on social and who is they’re influenced by. Source: www.adweek.com
by sm | Apr 14, 2015 | SM Platforms
View Photo 1- How Justina Blakeney Used Social Media To Land A Book Deal – & Start A Movement Source: www.refinery29.com
by sm | Apr 14, 2015 | SM Platforms
“Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the...
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