To Leave a Mark on Social Media, It’s Less About Execution and More About the Message

by sm | Apr 9, 2015 | SM Platforms

Your social media presence is only as impactful as the content that media distributes. Source: www.entrepreneur.com  

Content Marketing: How To Remove Your Fears on Using Social Media For Business

by sm | Apr 8, 2015 | SM Platforms

It occurred to me this morning that I’ve been using social media for nearly over 14 years, and while I’ve been running a content marketing company in Canada Source: www.copywritercollective.com  

The (Not So) Surprising Truth About Social Media ROI | Social Media Today

by sm | Apr 6, 2015 | SM Platforms

Since social media rewrote the book on marketing, the debate about what it actually delivers for business is hot. With budgets tight and resources stretched, business owners want to know: if I invest – what’s the ROI? Some might think this is a fair question. I think...

Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early Next Year – Forbes

by sm | Mar 25, 2015 | SM Platforms

Ad spending on mobile devices will surpass what advertisers spend on the desktop Web late this year or early next year, according to two new reports. Source: www.forbes.com  

The First Characters Sent Through the Internet Were L-O-L – The Atlantic

by sm | Nov 2, 2014 | Instagram

On this day 45 years ago, the ARPANET was born. Source: www.theatlantic.com