Social Media Ad Spending to Hit $24 Billion This Year – CMO Today – WSJ

Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.The major benefactor of that spending? Facebook.Facebook alone will make $15.5 billion in ad revenue this year, about two-thirds of all global ad spending on social networks, according to eMarketer.